Webmasters who own PBNs take part in covert activity. They must conceal their network from prying eyes. As a result, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, nevertheless the clients of the PBN owners put a great deal of faith in their ability to cover their tracks. If, for whatever reason, those tracks aren’t covered very well, then those PBNs could easily get discovered as well as their backlinks will likely be worthless. Keep in mind also that the way PBN owners block bots from crawling their website is by updating the robots.txt file. But there’s no written law which says any company must obey what’s inside the robots.txt file!
Even worse, bots can see what’s inside the robots.txt file. If this seems like the web page is blocking plenty of bots from crawling, that might in as well as itself become a sign to Google the site is shady. If Google does determine the site is link-spam haven, then expect the backlinks on the site to be worthless.
Individuals who own PBNs aren’t operating a charity. You’re going to need to buy your backlinks. How much do you want to pay? That depends on the reputation of the PBN owner and if you’ve got both hands over a discount code. In general, expect to spend several hundred bucks for approximately 1 to 5 backlinks. Each backlink will come from a different domain on the PBN.
To acquire the money, you’ll frequently get simply no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a listing of pages with backlinks, you’ll just get a listing of domains that include your links with TF/CF info for each and every domain.
One other reason to use PBNs and purchasing backlinks: it’s usually the case that they’re run by one person who has almost no free time. Consequently, the PBN webmaster “creates” content for you by just spinning existing content on the web. If you’re not really acquainted with the thought of “spinning,” it’s a way that some blackhat enthusiasts take content that’s already online and use software to paraphrase it. That’s the way that they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s often the case that spun content looks like something authored by a kid in Kindergarten. If Google detects poor grammar within the article that links to your website, you can bet it is going to devalue the web link. When that takes place, you won’t get anything for the money you spent.
Webmasters who host PBNs can also be notorious for utilizing shortform content. A backlink you buy will often result in a write-up that just has about 300-350 words. Put simply, PBN owners do exactly enough to obtain a small amount of qunpqg juice. That doesn’t look authentic, and it also probably isn’t planning to fool Google for considerably longer. Take into account that you’ll see much better SEO benefits with longform content, which can be rarely offered whenever you purchase backlinks.
We’ve already touched on several ways in which Google can determine in case you are buying backlinks. First, it could see if the web site is trying to pay for its tracks digitally. Second, it might pick-up on the spun content.
There are other ways in which Google knows, though. For instance, a number of your backlinks is probably not relevant. In the event you purchase a backlink online that deals with pets plus it points to your site that’s information on auto repair, Google’s algorithm will notice that. The backlink won’t appear “right.”
Also, if you go cheap and buy backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be certain that this folks at Google are monitoring the black hat sites to discover people selling backlinks. If you can look for a vendor that’s selling backlinks, so can Google.