Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Go Here into its own TikTok app this morning. Existing Musical.ly users have been migrated over to their new TikTok accounts, which were updated with a new interface yet still retains the core feature of both apps: short-form videos as much as 15 seconds.

Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger tactic to break in to the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, based on a study from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from the platform due to her status as being a “subversive gangster icon.”

Some Musical.ly users are welcoming the changes, while others are debating how you can identify themselves moving forward: musically has become “tik tok” having said that i will almost always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok will be missing an essential part of the Musical.ly history, which was built on teens lip-syncing and dancing to music. Full functionalities to create karaoke videos continue to be there, but rebranding the app with an all new name and forcing the old Musical.ly users to migrate to a different platform is a move that may alienate the initial community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in the united states.

Beijing ByteDance Technology will merge teen karaoke app Musical.ly using its popular short-video sharing platform TikTok to create one global app beneath the TikTok brand, in a push to get the world’s go-to destination for short-form video content and creation. By registering you agree to our T&Cs & Privacy Policy

The brand new app will retain the most common features of both platforms and existing users may have their account, content and fan base automatically migrated for the new TikTok app, that can have a new brand name and interface. The newest app includes upgrades such as a “reaction” feature which allows users to react to friends’ videos directly from the cell phone and enhanced creative tools, the company said in a statement on Thursday.

“Musical.ly recently reached a whole new milestone of 100 million monthly active users and that we are excited to initiate a whole new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to produce a community where everyone can be a creator.”

TikTok is a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It absolutely was by far the most downloaded non-game app inside the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain as being a stand-alone app.

In addition to the new app, TikTok is launching a series of new creator programmes to supply users with technical support, performance insights and help with growth strategy. It is additionally launching a brand new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.

Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users acquire more than tripled how much time they spend watching short videos in the last year, based on the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for brief video apps in China, where Douyin competes with some other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to protect minors.

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