Search Engine Optimisation Costs can be greatly influenced by answering some elementary questions on your business and SEO plans, objectives, and other consideration. Here are some questions or issues every small business should resolve before engaging a search engine optimisation consultant, or trying to implement Search engine optimization themselves:
1.What exactly is the number one priority, objective, or goal that you might want to achieve via your website marketing efforts?
Are attempting to establish your business being an “authority site”?
Have you been seeking to develop a community using social media?
Have you been seeking to generate more leads to fill the sales funnel?
Are you are trying to attract more customers to a retail or physical location?
What exactly is your required outcome for visitors to your web page?
What is your “business model” for your website marketing?
The responses to such questions will affect the internet marketing strategy, approach, or techniques which can be best suited.
2. The Major SECRET of Internet Millionaires and practically all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals of the competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is exactly what matters most. Attracting targeted visitors essentially means that the targeted traffic to your website already are pre-capable of the extent that you will be presenting them with information that is aligned with what they are searching for. This assumes, of course, that the methods used to attract them are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you now – and how could you have more?
Which keywords do prospects use if they are doing a search online for which you offer?
Where is the business currently ranked for anyone terms in the major search engines?
How competitive are the keywords that you will be currently using to promote your small business?
How viable will it be that you are able to rank for all those keywords in the near future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page from the natural “organic” Search Results Position (often known as through the acronym: “SERP”) responding to your search for a particular keyword or keyword search term, OR that an advertiser has outbid all other advertisers to show up inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search on the internet before creating a purchase.
72% of individuals use Google when performing online search.
98% of men and women choose a business on “Page 1” when creating a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you may be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that individuals performing online searches increasingly look past the Sponsored Results and directly to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest approach to generate traffic for brand new websites, to evaluate keywords, and also to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or else not prominently displayed within the search results….BUT…the price of the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business owners or webmasters get frustrated with their online efforts, there exists frequently a temptation to try to make up for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting because it is to create “traffic” fast applying this method, it needs to be understood that there are very real risks connected with it.
A person with a valid charge card charging capacity can generate traffic fast. Beware, however, the traffic generated from a number of these sources is a total waste of income. Ask almost those who have used it.
Obviously, Google and Yahoo are making literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense lot of savvy internet marketers created online advertising empires by functioning as advertising “arbitrage” agents. Over the past several years, however, many of those very same marketers complain of losing vast sums on advertising campaigns.
Caution: If you decide to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify the cost/benefit ratio of the advertising program is within your accepted tolerances, and expectations.
6. Niche Research – and How to “re-position” your company online (if necessary).
One of the smartest items you can do, and definitely one of the first things you should do, is always to perform some fundamental market and keyword research. Only by conducting detailed market and keyword research can you know the best way to proceed with your online marketing efforts. Only after performing niche research can you decide if you will be wasting time and expense (and lost-opportunity costs) by seeking to market your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to obtain a sense about all this at no cost by using the Adwords Keyword Tool.
Start by entering a broad term that concerns your company or niche. Then scan the outcomes for that keywords you are currently using.
Then assess the competition, both with regards to AdWords as well as in the search engine itself. When the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be a challenge to rank for. This is especially true if the SERP results are for main indexed pages.
On the other hand, in the event the first page of Google returns a lot of “inner pages” (i.e. pages that are on the third hierarchy from the site structure, or lower), and if they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even relatively simple).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Info for Lead Generation
The most crucial missing element from most business websites may be considered a “lead capture form”. It’s hard to believe that with literally vast amounts of websites published, numerous websites lack this type of valuable but inexpensive and simple-to-implement tool.
Lead capture forms happen to be available for at least 10 years. And most of us have grown used to making use of them – as consumers, or as “subscribers”. You may be looking over this information because of having entered your email address into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, for the way it is implemented).
Lead capture forms are usually integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are trying to develop any kind of business intelligence regarding your visitors, and trying to establish a follow-up rapport together, it is essential to incorporate lead capture forms to your website.
At most basic level, setting up a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and just how Social Media Marketing Can be Leveraged to Facilitate SEO and also to Increase Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The easiest way to understand the potential for Web 2. and Social Media Marketing, with regards to how they can enable you to grow your enterprise is this: Allow It To Be Easy For People to Learn About You together with Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – this means they are preconfigured (in most cases) to permit for RSS feeds, Social Network Sharing, Commenting, etc.
It’s no secret that the way Google (as well as other leading search engines like google) rank their search results is largely based upon what other people think. It makes sense the more and more people who connect to your site, the more Google will consider jmkuiz site to get an “authority site”, or at best a meaningful site, in a particular niche, or perhaps for certain keyword terms.
The easiest, cheapest, and one of the most effective things which you can do today to boost your search engine optimization is to add a blog to your website (or allow it to be your internet site), as well as create meaningful and relevant content on a regular basis (e.g. 4 times a week or more).