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Every AdWords advertiser is usually searching for a method to decrease their click costs. When in reality most PPC advertisers wake up each morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What most people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big problems are resulting in penalties from Google. That’s right; you’re being punished by Google. Listed here are the primary reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you need to understand that Google is completely enthusiastic about “Relevancy”. In PPC management Relevancy is the key to either succeeding in AdWords or failing miserably. Google is all about returning relevant search results to their users. What exactly does Google look out for in your AdWords campaigns? Google looks to determine if your ad along with your site are 100% highly relevant to the keyword which was searched on. Google wants to begin to see the keyword appearing within your ad a couple times and appearing many times throughout your landing page. Like that Google know that it’s offering the searcher with relevant results. Should your campaign is not set up like this this is exactly why your bid prices are going up everyday. Google has deemed your campaign with “% Relevancy”.

You Need To Help Make Your Campaigns Have Relevancy

You may ask, “Well how is it possible to me to publish a particular ad for each keyword to make my landing page highly relevant to my entire keyword list?” That’s where the art of professional PPC management will come in. You MUST create your ads along with your landing page be relevant to the keyword searched on. Here is the key to obtaining lower click costs! In the event you don’t hold the time or even the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.

You Must Organize Your Campaigns Correctly

Google majorly frowns upon campaigns who have their keyword lists stuffed into just one or two adgroups. Google expects all of the keywords to become sorted and organized into very closely knit adgroups with all of the keywords within an adgroup being relevant to one another. Google hates campaigns which have a lot of keywords within the same adgroup and absolutely detests once the keywords have little related to each other. In PPC management I’ve found which i get much better results basically if i take my clients keywords and place each keyword into an adgroup on its own. Organizing your

campaign correctly is a huge a part of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can have a dramatic impact on click costs. If you believe regarding how Google determines ad cost you’ll begin to realize how important Split testing actually is. Split testing can help you find which ads are higher performing and obviously the higher performing ads obtain the most clicks. In case your ad is 1) Perfectly Relevant and 2) Features a great Click-Through-Rate which means that your ad may have an increased Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing together with the strategies I stated earlier is incredibly powerful. Should you don’t understand most of these techniques to decrease your click costs, then it’s ijswdu you select whether you’re likely to figure out how to apply all of these strategies yourself or whether you’re likely to let a PPC Expert do all the heavy lifting for you. AdWords is actually a complicated game but when managed correctly can be considered a very profitable income source and leads to your business.

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