For someone getting into the SEO world the very first time it can be a bit of a daunting task trying to work out the first thing to do to get your campaign up and running. It’s a terrifying prospect for the virgin Internet marketer as there’s a huge downside to SEO that the majority of people don’t tell you – it will take a very long time to have any effect.
It is a problem because surely if you’re doing plenty of work on the SEO you’d like so that you can see that it’s worked pretty quickly. Should I must wait monthly before I see any difference in my rankings then how am I planning to know that I’m doing the right things? For once, it’s not that challenging to get on the initial step of SEO and that means you can be sure you are doing the right thing fairly in early stages by just using a few basic rules.
As an example, the primary on-site thing you need to keep in mind that the “title” tags must have keywords in them in order to give Google an awareness of what your online page is all about. These tags are a lot more crucial that the content from the page itself so you should get it right and it needs to be related to keywords.
So, the number of keywords and are there any special ways you can format it in order to aid your SEO efforts? Actually, no. The guidelines are quite simple – ensure that it stays to just a few keywords and be sure they’re alphanumeric only. Simple.
For example, if I was selling blue widgets for cars, I might format my titles tags to “blue widgets – blue car widgets” and that’s regarding it. Why the bar “-” character? Well this serves to separate the keywords and generally seems to work with Google too – by using this bar will inform it the keywords should be taken in isolation.
So now we’ve got that done (yes, that’s all we need!) what next? Well now we need backlinks and that’s the key to great SEO and it’s the thing that most SEO experts will tell you to pay attention to – including me.
Backlinks are just the hyperlinks that will take people to your website from somebody else’s website when they simply click it. Simple really, but how will you have them?
Previously lots of people have been tempted to pay for them using websites that appear to enable you to buy thousands in a go – but are these well worth the money? Well, perhaps they work for you, but there’s every chance that they won’t work within the long-term because Google includes a dislike for these sorts of link. It actively discourages using paid-for links and instead prefers that you receive them naturally. But what is the means of ‘boosting’ the natural efforts?
Of course there is! You can accomplish this easily by creating plenty of blogs and articles and together with your links inside them. So here’s a quick run-down of the things you must do to get going.
First of all, create yourself a lot of accounts on various blogging and article websites – there are lots of about however, you could get started with Blogger, WordPress and Typepad. Then, create a post and post it to each one. The key now is to buy keywords within, and this is actually the technical bit – don’t worry though, it’s easy!
What you need to do is to simply select one of the keywords inside the text that is equivalent to the keywords you need to be found for and give a link back to your site. You can do that by clicking on the word (highlighting it) and azhigg clicking on the little ‘link’ icon in the toolbar from the blogs above. Then, inside the box that pops up, simply enter the URL to your site and then there is your link!
It’s best to avoid any further than two in almost any particular article, however, if you keep doing that, you suddenly buy yourself a lot of backlinks!