The quest for online information has grown to be a progressively dynamic and competitive marketplace during the past three years. Global heavyweights such as http://www.google.com, http://www.yahoo.com, and http://www.msn.com are backed by massive resources, which makes it almost impossible for new companies to even make an effort to compete. It would seem for new start directories it is just about impossible to aim for the “catch all” approach, because there are simply bigger companies out there with larger budgets – who are going to dominate the marketplace for many years. However, you may still find several innovative directories evolving which are capable of surviving in this ultra-competitive landscape. The key to this survival is without a doubt focusing upon a niche and making certain your site stands out from others.
When conducting a web search, users hold the choice between search engines and directories. Directories tend to be categorised by webmasters or a group of subject experts – such as the directory http://dmoz.com. When you use this type of directory, the consumer provides the option to either type anything to facilitate searching through the Uk Business Directory, or they could choose a subject heading, for example “travel”. After simply clicking this category, users are faced with lists of several subtopics like “hotels” which will then be further divided into geographic regions, then this individual hotel names.
In contrast, a search engine uses automated programs called robots or spiders to browse through its database of websites. The consumer types a query right into a provided dialog box in the form of a keyword, or string of keywords. The search engine then uses the robots to follow links and indexes of numerous websites in order to form an organised list of brings about the user’s browser. The world’s most favored search engine, Google, currently has a database of 8,058,044,651 web pages.
With this colossal searching power, it is amazing that any directories are designed for surviving up against the heavyweight search engine listings. The remedy is perhaps to avoid trying to compete in the first place. For instance, when a local directory run by people knowledgeable about a location is marketed properly, it can offer a genuine service for users, as one of the main problems individuals have with search engines is definitely the difficulty in finding local services highly relevant to them.
Usually this challenge comes from a lack of understanding of the way you use search engines correctly. The vast majority of surfers searching the net for products/services will expect to discover a local supplier by simply typing a generalised term, and after that cannot discover why these are confronted with 300,000 results – many of which are situated in an overseas country. This is when a regional directory can provide more relevant results, with no searching knowledge necessary to make best use of the larger directories, and hopefully give you the information the person needed. Instead of doing a basic search, users are guided in depth from the categories.
One new directory which can be getting a very innovative method of the marketplace place is the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself as being a “UK directory run by local people for local people”. The idea is that individual individuals will take control of a geographical area that they know well and provide users making use of their “local knowledge” on local business owners and services. Although still in their early stages, it is really an demonstration of a directory which includes found a niche in terms of the service it provides and isn’t seeking to tackle the big global players – a method which has destroyed many directories before they have got even started.
It really is perhaps because of this market gap that Google has launched the beta version of “Google Local”. Google Local’s outcomes are a mixture of using business-directory information from third-party providers and integrating it with information regarding individual businesses from Google’s existing database of website information.
When using this new service, users type both the product they are trying to find along with their geographic location. Outcomes are then displayed in three columns, including business name, address, and URL (if relevant). Clicking on djtppc hyperlink to a company name displays a business reference page with information regarding the business, a map, a control button to have driving directions, and Web pages linked to the company seen in Google’s main index. The newest service even offers a diploma of personalisation, allowing users to specify a home location, which is stored on a cookie set by Google.
Overall, it would appear that that this ways and means we search for information on the net is set to continuously evolve within the future years. This landscape is almost certainly going to be dominated by the big players including Google and Yahoo. However, it really is clear that as long as you possess a quality, comprehensive directory that doesn’t cast its net too wide then it is possible to survive and also compete in this dynamic marketplace.