Social Network, and Facebook particularly, has changed the way you can promote your business, access new clients and engage with customers. In fact, a Facebook Page for your business is a fantastic method to increase understanding of your small business and communicate with your prospects and initiate conversations and build relationships.
But what happens if your Facebook business page doesn’t have numerous ‘likes’ despite promoting it to all your mates?
There are two options yet most business owners understand only one.
Your first choice is to invest your time and energy into Facebook by posting on the Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts or your pals ‘Wall’. You are able to ‘tag’ other business’s Pages along with a host of other time-consuming activities to enhance your variety of ‘likers’.
Social Media is actually TIME vs MONEY. Should you just have time then you’ll need to spend the five roughly hours each week doing the above activities and hope it leads to an increase in your number of Likers (aka ‘Fans’) on the Facebook Page.
For those who have MONEY but very little time then you’ll love this particular article as we’ll be discussing the significance of running Facebook PPC (Pay Per Click Marketing) ads to promote your Facebook Page to increase your number of Likers.
The best part of Facebook Ads is you only get charged when someone actually ‘clicks’ on the ad. You set the ad on Facebook at no cost and only when someone clicks on your ad are you charged. The sum you pay ‘per click’ is based on numerous factors like how specific your ad targets a certain demographic along with the category your Facebook Page shows up within (e.g. ‘Local Business’).
You can set a day-to-day budget of as little as five dollars to make sure you limit your dedicate to advertising to suit your budget.
Exactly what are Facebook Ads? You’ve without doubt seen those ads running on the side of numerous Facebook pages, suggesting that you ‘like’ a particular product or site, and suggesting what number of your friends like exactly the same thing. These are generally Facebook ads and they are generally the key to promoting your company and encouraging more people to like your page. Facebook ads permit you to promote your business to more people than ever before and additionally, you are able to set your own budget and timeframe to create the ads work for you.
Why would you use Facebook Ads? One of the most popular advantages of using Facebook ads as part of your social networking marketing is that you can to advertise your small business to some large group for much less than you will should you launch a campaign through another type of media including print, radio or TV. For less than $100 you can create an ad campaign that specifically targets the country, city, gender and age bracket of your own target audience. Your ads may be set to perform so long as you want and possess the possibility to reach hundreds of thousands of men and women.
How can it meet your needs? Like all marketing campaigns, you need to have a plan before you start. Facebook ads serve two primary purposes when it comes to promoting your Facebook Page.
1. Construct your variety of ‘Likers’
2. Promote a specific product/service or offer to create leads and/or sales.
In the following paragraphs we’re mainly concerned with building your quantity of ‘likers’.
One of the finest attributes of a Facebook ad is definitely the control you may have over it. You may set the parameters to focus on your clients and clients and may also set your ad to concentrate on friends of fans, existing fans or people who aren’t already fans of your Page. Based on the nature of your own campaign will determine which of such settings you’ll select through the setup in the ad itself.
Using Facebook ads to concentrate on a brand new market is a great way to test the waters, especially if you are searching to get rid of in to a new market. Setting your ad for a new city, region, state or country and tracking the quantity of ‘likes’ you get loiinv with other valuable statistics will help you see whether your campaign is useful according to your initial plan.
Like other kinds of marketing, Facebook has got the potential to increase your business and reach customers directly and affordably. Due to the ability of social media marketing to advertise your small business while keeping you in touch with your clients and clients, it seems sensible to utilise it as much as possible. If you are looking to advertise your business and increase the quantity of ‘likes’ on your business’ Facebook page, then a Facebook ad campaign may be the answer for you personally.