As the company to ever create, CVS has brought a new taste to the pharmaceutical industry. Presently, Consumer Value Store is #53 of fortune 500 companies. The company functions mainly from prescribed drugs product sales which makes up about 70% of the complete earnings. CVS is actually one of the most pervasive drugstore chains in America; it functions almost 4,100 services, placing it alongside with 3 of the significant competitors, Eckerd, Rite Aid and Walgreens. Within the Consumer Value Store lies PharmaCare, a subsidiary which is considered key to the company’s growth and income margin due to diverse managerial techniques it provides to the company.

Company Overview

At first, the initial shop opened up its doorways in 1963 selling health insurance and elegance helps. By the end of this same calendar year, the sequence increased to 17 stores averaging $3.3 million each year. Since that time, the chain continues to be expanding at a quite outstanding price. Today CVS is effectively working in well more than 32 claims in fact it is still expanding. Throughout most of the 1990s, CVS has divided itself as among the most well managed chains within the national pharmacy industry, reaching the 4000 mark and still keeps growing. The company

Key Rivals

CVS encounters challenges from 3 significant competitors. Specifically, Walgreens which keeps 38Percent of marketplace discuss is expanding at a rate of over 400 new shops per year. Secondly, Eckerd typically the 6th largest U.S. market at 33Percent of marketplace discuss is venturing the Phoenix market that provides long phrase growth. Finally, Rite Aid Corp with 30Percent of market share is likely to include around 300 personal label SKUs such as home chemicals, college supply and backyard items just to name a few.

Significant Developments in Industry

As a method of reevaluating marketing and advertising strategies, CVS is shutting some of their shops. Roughly 230 continues to be shut down so far as it is decided that disassociating using their company chain of shops and shopping malls to person places is going to be much more profitable as that not only focus on tourists, but also regular residents. According the 2004 agenda, CVS plans to begin opening up stores in Minneapolis, the 10th biggest pharmacy market in the US, and traffic areas like Chi town, Florida, Vegas, Phoenix and The state of texas for expansion.


CVS marketing and advertising strategies revolve mainly around expansion. Since the nations cvs headquarters with stores in additional than 32 claims, CVS is steadily expanding its chain of stores in Florida. Currently, it provides opened up two shops in Central Fl, 9 within the Tampa Bay area and 8 in Southern Fl. Furthermore, CVS has several stores being built including two more in Central Florida, five in Tampa Bay and seven in South Fl. Based on the Senior Legal Advise, Michael B. Nulman, entry in to the Florida market continues to be profitable beyond typical anticipations simply because not only has consumer acceptance in the Fl stores been incredible, but sales figures during these new areas have already been much better than numerous earlier places.

Marketing Plan

Altering the structure in the stores is another strategy that generates high profits. Shifting from your convention 9600-square-feet prototype, CVS plan toward larger and much better totally free-standing up facilities ended in 22 billion dollars in sales and ranked it second of top drugstore in 2002 among its rivals. Instead of the smaller shops, the 10,885 and 12,150-square-feet prototypes allow push-through pick up that simultaneously serve two vehicles and supply significant amounts of convenience that is exactly what the CVS sequence is wanting to achieve according to Alfred J. Callegarri Regional Director of Property. Essentially, the CVS sequence attempts to be successful in which its xmbrfc have failed.


Together with medicine, CVS sells a number of other considerations. As cvs near me, it sells the very things that one could discover in a convenient shop. CVS along with a number of supermarkets is responding to customer needs by providing one-quit-shopping and comfort to the shopping encounter. In accordance with the Meals Marketing and advertising Institution, the majority of new stores and remodeled types present an ever-broader variety of products and services in one place such as red wine, Atm machine services and greeting cards just for example.

CVS Corporate Office Headquarters – Want More Information..

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